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For Gerrard, he didn’t feel like apps like Tinder promoted long-term dating, and he wanted to establish something that allowed people of color to connect and stay connected.Dating can be extremely time-consuming, especially when you have a million things going on as most of us millennials do.

She thought black was more flattering and didn't expect men to pay attention to her outfit while browsing a dating site Kimberly, aged 23, was one of five women who took part in the dating website experiment.

Five women took part in the experiment, which saw them upload a profile picture in a black top to Match.com, which they left there for a week.

They then swapped the picture for another with the same pose, hairstyle and smile, but replacing their plain black tops with brightly coloured ones.

Laurel House Laurel House is an international dating coach, author and spokesperson for AYI.com, a leading online dating site with millions of singles in the UK.

We asked her about the recent stats that revealed both men and women’s dating profiles are viewed more or less depending on their hair colour.

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