It’s the 2.0 version of ‘Call Me.’” It all started in February of 2008.She was “out to dinner, with an architectural colleague.Cheek’d subscribers buy a deck of cards emblazoned with ice breakers, and a link to their online profile. Slip them a card, and they find a link to a profile that you might design a little bit like a Match profile (instead of your actual phone number or email or address).The way she describes it, “Cheek’d bridges the gap between online dating and real-world romance by providing members with physical cards that they can use to entice people from the real world to flirt with them in the virtual world.While she was not able to secure a deal from the Sharks, she received a large amount of fan mail—a few of which were from other investors.Ahead of her presentation at the Entrepreneur 360™ Conference, she opens up about this experience and more.I’ve taken a major risk, both financially and mentally, and surrendered my career in architecture and design, but my heart and mind are in this project every waking moment. Despite the occasional overwhelming stress, it’s been loads of fun.I feel like I’m living the American Dream—I’ve given birth to an invention.
’ on the back of his business card and slipped it to an attractive woman as we were leaving the restaurant. There was nothing like Cheek’d available when she was in school.
“I find it easier for singles to date when they meet people through friends or they’ve had many encounters with the person they’re attracted to,” she says.
“Fortunately Lexington seemed small enough, at the time, that you’d eventually meet whoever had once sparked your interest.
The following interview was lightly edited for brevity and clarity. Cheek: Cheekd has been the most powerful thing that’s ever happened to me.
Building this business has been an incredible learning experience.